Customers trust recommendations from friends and family more than any other kind of online marketing and advertising. When these personal recommendations aren’t available, they turn to online customer reviews – making them more important than ever. According to...
In an age where everyone flocks to the internet to find the products and services they’re looking for, having an effective content strategy for your business is essential. Digital content is more than just having a website with pages that describe who you are and what...
Email marketing is a tried-and-true marketing strategy that has been around since the dawn of the Internet. In 1978, Gary Thuerk, Marketing Manager at Digital Equipment Corp., launched the first mass email campaign. Thuerk distributed a mass mailer to 400 users...
Naming your business shouldn’t be a fast process. It’s the keystone of your brand identity and a foundational task you want to get right the first time around. Why is brand identity so important? 77% of customers’ purchasing decisions are based on a business’ brand....
The term Business Fundamentals refers broadly to all the knowledge, resources and effort that make up your business. For the purposes of this article, we’ll also be adding the environment your business operates in to your fundamentals mix. When taken together, those...
