Digital
Station.
Practical marketing support, built around your small business.
$250 + GST. Ongoing monthly plans from $395 per month.
Marketing can be hard
to keep on track.
Marketing keeps falling down the list?
You plan to post, update the website or contact customers, but more urgent work gets in the way.
You’re not sure what is worth doing?
There are plenty of platforms and ideas, but it can be difficult to know where your time and budget will have the greatest impact.
Traditional agency support feels like too much?
You need practical support without an expensive retainer, unnecessary services or an overly complicated strategy.
Is your marketing inconsistent?
You market the business when you have time, rather than following a clear and achievable plan.
Marketing is on the list. It usually starts there.
That’s where Digital Station can help.
We work alongside you to identify what matters, develop a practical plan and provide the level of support your business needs.
Business Station has worked with small businesses for nearly 25 years. Digital Station brings that experience together with a dedicated marketing team, at a price built for small business.
The Strategy Session.
Every Digital Station engagement begins with a one-to-one, 90-minute Strategy Session with a Business Station marketing adviser, online or in person. Together, we’ll clarify what your marketing needs to achieve, identify your priorities and determine the right next step for your business.
What we work through
- What your marketing needs to achieve over the next 90 days
- Your ideal customers and how best to reach them
- The channels and activities worth prioritising
- What to stop doing, including activity that is taking time without producing results
- Where your website, listings and online profiles may be losing enquiries
- What you can manage internally and what is worth outsourcing
- The most appropriate Digital Station plan for your needs
You leave with a one-page 90-day action plan.
Written in plain language and built around your business, your plan will set out what to prioritise, what to stop doing and what should happen next. The plan is yours to keep and use, whether you continue with Digital Station or implement it yourself.
Book your Strategy SessionCredited toward your first month. Commence a monthly Digital Station plan within 30 days and we’ll credit the full $250 Strategy Session fee toward your first month.
Pick the level of support,
not the number of posts.
Practical, ongoing marketing support designed around your business, priorities and stage of growth.
Best suited to maintaining a consistent and professional online presence.
- Quarterly 45-minute planning session
- Typically 4 designed posts per month
- Scheduled to Facebook and Instagram
- One Google Business Profile update per month
- Quarterly performance snapshot
- Paid advertising available as an additional service
What this looks like month to month
Your content direction is set once a quarter and we work to it from there. You approve the month’s plan before anything goes live.
Suited to a business with a settled offer, where the priority is showing up consistently rather than promoting something new.
Best suited to growing visibility, engagement and customer enquiries.
- Monthly 45-minute strategy session
- Typically 6 designed posts per month
- One email newsletter or SEO blog per month
- Scheduled to up to three agreed platforms
- Monthly Google Business Profile management and optimisation
- Standard monthly performance report
- Paid advertising available as an additional service
What this looks like month to month
Content direction is reviewed each month against what your business has on, whether that is a busy season, a new service or a quieter period that needs filling.
Your monthly report sets out what changed and what we are prioritising next, rather than figures without a conclusion.
Best suited to coordinated campaigns and ongoing marketing activity.
- Monthly 45-minute strategy session plus quarterly campaign planning
- Typically 8 to 10 designed posts per month
- One email newsletter and one SEO blog per month
- Scheduled to up to three agreed platforms
- Monthly Google Business Profile management and optimisation
- Up to 60 minutes of website content updates per month, including landing page content
- One coordinated campaign plan per quarter
- One 90-minute local content shoot per quarter
- Campaign coordination for paid advertising
- Monthly performance report and review meeting
What this looks like month to month
Once a quarter we run a 90-minute local content shoot with you, and that material supports your content over the months that follow.
Each quarter we prepare one coordinated campaign plan, with the messaging, content and page copy to support it. Advertising spend and specialist creative are quoted separately.
| Marketing plans | EssentialsPer month | GrowthPer month | PlusPer month |
|---|---|---|---|
| Monthly price | $395 | $695 | $995 |
| Best suited to | Maintaining a consistent and professional online presence | Growing visibility, engagement and customer enquiries | Coordinated campaigns and ongoing marketing activity |
| Strategy and planning | Quarterly 45-minute planning session | Monthly 45-minute strategy session | Monthly 45-minute strategy session plus quarterly campaign planning |
| Social media content | Typically 4 designed posts per month | Typically 6 designed posts per month | Typically 8 to 10 designed posts per month |
| Email newsletter and SEO content | – | One email newsletter or SEO blog per month | One email newsletter and one SEO blog per month |
| Social platforms scheduled | Facebook and Instagram | Up to three agreed platforms | Up to three agreed platforms |
| Google Business Profile | One update per month | Monthly management and optimisation | Monthly management and optimisation |
| Website content updates | – | – | Up to 60 minutes per month, including landing page content updates |
| Campaign development | – | – | One coordinated campaign plan per quarter |
| On-site photo and video shootOn site, with you | – | – | One 90-minute local content shoot per quarter |
| Paid advertising | Available as an additional service | Available as an additional service | Campaign coordination included; advertising spend and specialist creative quoted separately |
| Reporting | Quarterly performance snapshot | Standard monthly performance report | Monthly performance report and review meeting |
| Choose | Choose | Choose |
All prices exclude GST. Three-month minimum, then month-to-month. Plans can be changed at the end of any month after the initial three months.
What is included, and what is not.
So there are no surprises later, this sets out exactly where the line sits between what your monthly plan covers and what is quoted separately.
Questions owners usually ask.
Do I have to commence a plan after the session?
No. Your one-page 90-day action plan is yours to keep and implement yourself. Many owners do exactly that and return later when their priorities change.
What if I do not have suitable photos?
Send us what you have and we will work with it. Where photos are not available we use designed graphics and stock so your posting continues uninterrupted. On the Plus plan we run a 90-minute local content shoot with you each quarter.
Am I locked into a contract?
There is a three-month minimum on monthly plans, as marketing needs a reasonable run to produce useful results. After the initial three months, plans continue month-to-month and can be changed at the end of any month.
Who carries out the work?
You deal directly with a Business Station marketing adviser who sets the direction and approves the work. Production is handled by a dedicated marketing team working to that direction.
Do you manage paid advertising?
Campaign coordination is included in the Plus plan. On the Essentials and Growth plans, paid advertising is available as an additional service. Advertising spend is paid directly to the platform and specialist creative is quoted separately.
Can you build a website for me?
Yes, though it is quoted separately rather than included in a monthly plan. The Plus plan includes up to 60 minutes of content updates per month to a site you already have, including landing page content. Building a new site or landing page is quoted as its own piece of work.
How soon can we start?
Sessions are usually scheduled within a week or two of booking, and payment confirms your booking. If you commence a plan, your first monthly content plan is agreed with you before anything goes live.
Book your Strategy Session.
Spend 90 minutes with a marketing adviser and leave with a clear, practical plan for the next 90 days.
Tell us where to start.
We will be in touch within one business day to arrange a suitable time.
Credited toward your first month