Email marketing is a tried-and-true marketing strategy that has been around since the dawn of the Internet. In 1978, Gary Thuerk, Marketing Manager at Digital Equipment Corp., launched the first mass email campaign. Thuerk distributed a mass mailer to 400 users promoting DEC machines, resulting in $13 million in sales.

Since its inception, email marketing has been recognised as one of the most impactful direct marketing channels. An email campaign is the most effective marketing tool for any eCommerce business. While social media marketing and Google Ads are popular these days, they’ll never be able to replace the original and most effective marketing strategy: email.