Course Overview
AI tools are transforming how marketing content is created and delivered. Businesses can use AI to improve efficiency while maintaining authenticity.
This workshop introduces practical ways to integrate AI into marketing and communication activities.
Content support
Use AI to support content creation more efficiently without losing strategic direction.
Idea generation
Generate marketing ideas faster while keeping them useful and relevant.
Authenticity and judgement
Strengthen how AI is used responsibly while preserving voice and authenticity.
Learning Outcomes
These outcomes help participants use AI more confidently in marketing tasks while keeping quality, judgement and authenticity in view.
Key Topics
AI marketing tools
Understand the tools available to support marketing and communication work.
Content creation using AI
Explore how AI can assist with drafting, refining and shaping content.
Marketing productivity
Improve speed and efficiency across routine marketing activities.
AI assisted communication
Use AI to support communication tasks while keeping messages effective.
Responsible AI use
Maintain stronger judgement around quality, authenticity and responsible application.
The workshop is designed to help participants use AI as a support tool, not a substitute for strategic and authentic communication.
Activities
Activities help participants experiment with AI-supported content work and think more clearly about how it fits into marketing processes.
Delivery Format
interactive workshop with AI demonstrations
live session with guided AI exercises
Participant Outcome
Participants learn how to use AI tools to support marketing and content creation.