Course Overview
A clear marketing plan provides direction and focus for business growth. Many organisations approach marketing in an ad hoc way, which leads to inconsistent results.
This workshop helps participants develop a practical marketing plan that aligns with their business goals and target audience.
Clear direction
Build a practical roadmap that gives marketing activity more focus and consistency.
Target market clarity
Define who the organisation is trying to reach and how to connect with them.
Goal alignment
Link marketing decisions more clearly to business priorities and growth goals.
Learning Outcomes
These outcomes help participants move from scattered marketing activity to a clearer, more consistent and goal-linked planning approach.
Key Topics
Marketing planning fundamentals
Understand the building blocks of a practical and usable marketing plan.
Understanding your target market
Clarify who the organisation wants to reach and what matters to them.
Value proposition and messaging
Strengthen the way value and messaging are expressed to the target audience.
Marketing channels
Choose channels more deliberately based on audience and goals.
Planning marketing activities
Turn strategy into a practical sequence of marketing actions and priorities.
The workshop is designed to help participants create a plan that is practical enough to use, not just something theoretical on paper.
Activities
Activities help participants work through planning decisions, define target markets and develop more practical marketing direction.
Delivery Format
facilitated workshop with planning activities
interactive session with digital planning exercises
Participant Outcome
Participants leave with a clear outline for a practical marketing plan.