Course Overview
Digital marketing has become essential for organisations seeking to connect with customers and communities.
This workshop introduces the core principles of digital marketing and practical strategies for improving online engagement.
Digital basics
Build clearer understanding of the core ideas that shape effective digital marketing.
Online channels
Understand which communication channels matter and how they support engagement.
Stronger visibility
Develop a more practical approach to improving online presence and reach.
Learning Outcomes
These outcomes help participants make sense of digital marketing and apply practical strategies that improve communication and visibility online.
Key Topics
Digital marketing fundamentals
Understand the principles that underpin stronger digital marketing decisions.
Online communication channels
Explore the channels available for reaching customers and communities online.
Customer engagement online
Improve the way digital communication supports stronger engagement.
Digital marketing strategy
Connect digital activity to clearer strategic direction and purpose.
Building online visibility
Strengthen the practical steps that improve discoverability and presence.
The workshop keeps digital marketing accessible and practical for organisations that want clearer direction online.
Activities
Activities help participants review their online presence, discuss current digital challenges and shape a more practical strategy.
Delivery Format
facilitated workshop with practical examples
live session with marketing exercises
Participant Outcome
Participants gain a practical understanding of digital marketing and strategies for improving their online presence.