Course Overview
Sales conversations are essential for business growth. Many professionals struggle with confidence or structure when discussing their products or services.
This workshop provides practical techniques for building trust, asking effective questions and guiding conversations towards successful outcomes.
Trust first
Build stronger rapport so conversations feel useful, credible and customer focused.
Better questions
Ask practical questions that uncover customer needs, priorities and interest.
Confident outcomes
Guide conversations towards clear next steps with more structure and confidence.
Learning Outcomes
These outcomes help participants bring more clarity and confidence to customer conversations, from first contact through to handling objections and closing next steps.
Key Topics
Understanding the sales process
Understand each stage of the sales process and how it supports stronger outcomes.
Building rapport and trust
Create stronger early connection and credibility with potential customers.
Questioning techniques
Use thoughtful questions to uncover needs, priorities and decision drivers.
Handling objections
Respond to concerns calmly and keep the conversation productive.
Closing conversations
Finish conversations with clearer next steps and greater confidence.
The workshop keeps sales practical, helping participants develop a repeatable approach instead of relying on guesswork.
Activities
Activities help participants practise how to structure sales conversations, explore customer needs and prepare for real business discussions.
Delivery Format
practical sales exercises and discussion
live workshop with breakout role play sessions
Participant Outcome
Participants leave with a structured approach to sales conversations and improved confidence in engaging customers.